Not sure if you all have seen this yet but it looks amazing... Reference card with a gorgeous EK block attached. It also seems to be Newegg exclusive.
It appears to be just a clear waterblock attached to the card; lots of GPU waterblocks have the option to be made clear... but, agreed. The EK blocks look awesome.
Generally speaking, when you get a card like this you also get a better warranty that covers watercooling. Slapping your own block on usually voids the warranty.
Oh, good point; never thought of that!
Comes with the backplate too!
It is indeed.